VARIETY’s Brian Steinberg wrote NBC Sports “hopes to keep the nation’s summer of soccer alive, harnessing the interest in its World Cup telecasts on Telemundo and Peacock for its annual focus on Premier League play.” NBC and the Premier League on Thursday launched “Find Your Match,” a shareable, interactive 11-question quiz that “pairs die-hard fans or even the merely curious with a Premier League club based on personality traits and cultural interest.” NBC Sports SVP/Marketing Lyndsay Signor said that the result is “being able to send each participant information about how to watch the team” during the 2026-27 season across NBC, Peacock and Versant’s USA Network. Signor said, “We have a lot of data that shows people out there who are discovering soccer for the first time through World Cup don’t want it to end. They want to keep their fandom going” (VARIETY, 7/16).
FOR WHOM THE BELL TOLLS: The GLOBE & MAIL’s Galea & Willis write the World Cup “has been a boon” for Bell Media, the exclusive Canadian rightsholder of the tournament. Bell Media President Sean Cohan said that the company will have achieved “multiples” of viewership and revenue compared to Qatar four years ago. Cohan declined to get specific about dollar figures this time around but said that the tournament has “given a ‘significant’ bump in subscriptions to its streaming platforms” (GLOBE & MAIL, 7/17).
