In all, 22 matches attracted more than 100 million cumulative viewers on beIN SPORTS, despite many of them kicking off at 01:00, 04:00 and 06:00 MECCA, proving, night after night, that distance and time zones are no barrier to the region’s passion. From Portugal’s last-16 meeting with eventual champions Spain (152.1 million) to Brazil’s clash with Norway (138.3 million), the biggest World Cup ever staged produced the biggest audiences beIN has ever recorded.
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