Through this new collaboration, Boston College gains access to CLC’s expansive industry reach, expertise and customized approach to brand management and marketing. BC will also be able to tap into CLC’s robust systems and data to help BC make more informed decisions on its licensed vendors and retail strategies.
“We are excited to partner with CLC and leverage their industry expertise and network to strengthen the Boston College brand,” said Blake James, the William V. Campbell Director of Athletics at Boston College. “This partnership will enhance the variety and accessibility of products for our fans and help us continue to find meaningful ways to engage our alumni and supporters around the world.”
The new partnership builds on BC’s existing efforts to deliver innovative merchandise, retail programs, and brand activations while maximizing brand value. CLC also provides BC with access to proven national marketing campaigns and scalable licensing programs to connect with students, alumni, and supporters everywhere.
“Boston College is a highly respected brand with a long history of success built on the unique culture and traditions as one of the top Jesuit universities in the world, and we are honored to be entrusted to help bring their brand story to life through licensed merchandise,” said John Greeley, CLC’s SVP of Partnerships. “Our CLC team is committed to working side by side with BC to help grow the Boston College brand in a competitive retail marketplace.”
Boston College joins 15 additional Atlantic Coast Conference member institutions currently represented by CLC.
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About Boston College
Founded in 1863 by the Society of Jesus, Boston College is among the nation’s foremost universities, and a leader in the liberal arts, scientific inquiry, and formative education. Its enrollment of approximately 9,500 undergraduate and 5,000 graduate and professional school students draws attendees from across the country and around the world. The University is composed of nine schools and colleges: Carroll School of Management, Connell School of Nursing, Lynch School of Education and Human Development, Morrissey College of Arts and Sciences, Boston College Law School, School of Social Work, School of Theology and Ministry, Woods College of Advancing Studies, and Messina College, a two-year residential program that opened in July 2024. Athletics is integral to the University’s focus on the development of the whole person in mind, body, and soul. BC offers 31 men’s and women’s varsity sports – all of which compete at the NCAA Division I level – and perennially has one of the highest student-athlete graduation rates of Division I NCAA universities.
About CLC
CLC is the nation’s leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.
