Participants during the programme.
Doha, Qatar: The Qatar Olympic Academy organized a specialised programme titled ‘Generative AI for Leaders in Sport’ on June 3 and4, in collaboration with Google Cloud.
The programme comes amid growing global interest in leveraging generative artificial intelligence as one of the most influential tools shaping the future of sports institutions.
Through this initiative, the Academy aims to empower leaders and decision-makers with the practical knowledge and strategic vision needed to effectively harness these advanced technologies, thereby improving institutional performance, enhancing operational efficiency, and strengthening competitiveness.
The programme attracted significant participation, with more than seventy attendees from within Qatar and abroad. Participants represented a diverse range of professional backgrounds and expertise across various functional fields, including the Qatar Olympic Committee, the Ministry of Sports and Youth, sports federations, sports clubs, private academies, as well as media professionals, athletes, and technology and innovation enthusiasts.
The programme aimed to deliver comprehensive content that combines both theoretical and practical aspects, focusing on introducing participants to the concept of generative artificial intelligence, its mechanisms, and its applications within the sports work environment.
The sessions addressed several key themes that form the foundation of digital transformation in sports. These included advanced applications of artificial intelligence in sports data analysis, enabling technical and administrative teams to make informed decisions based on accurate insights.
In addition, the programme highlighted the importance of AI in supporting decision-making processes through analytical models capable of forecasting various scenarios and evaluating potential risks and opportunities, thereby providing sports leaders with more precise and effective tools for strategic planning.
The collaboration with Google Cloud added significant value to the programme, as the company contributed its global expertise in artificial intelligence and cloud computing and helped deliver advanced training content aligned with the latest international standards.
In this context, Khaleel Ebrahim Al-Jaber, Executive Director of the Qatar Olympic Academy, stated, “The launch of the Generative AI for Leaders in Sport programme represents a pivotal step in our efforts to prepare sports professionals capable of addressing future challenges. Artificial intelligence has become a fundamental component across various sectors, and sport is no exception. It is transforming how sports organizations operate, engage with audiences, and create value. Programmes like this play a crucial role in preparing a new generation of sports leaders who can effectively leverage digital technologies.”
