The move underscores DAZN’s ambition to play a pivotal role in US sports ecosystem, said the company. enabling enhanced scalable streaming, direct-to-consumer, and business-to-business solutions for existing and prospective clients
DAZN Group has announced the acquisition of ViewLift. Merging the streaming and digital solutions provider into DAZN marks what the company called a “significant step forward” in its US growth plans.
As the largest independent provider of direct-to-consumer and digitally related services to major US professional sports teams, ViewLift’s clients include 15 major pro sports teams and five regional sports networks in addition to global sports properties, entertainment and news.
Once complete, the acquisition will enable DAZN to enter the evolving American distribution market, providing streaming and content solutions to content owners impacted by disruption in the US regional sports distribution model, said the company. In addition to a robust client portfolio, ViewLift will provide deep local market insights and a team with a track record of delivery for US rights holders and growing global properties.
According to the company, the integration aims to enable DAZN to extend its platform into a flexible B2B2C and SaaS model, allowing clubs to benefit from its global reach while maintaining their own direct-to-consumer products. In addition to accelerating US growth, the move aims to strengthen DAZN’s capability to partner with sports, leagues and teams around the world, as well as news and entertainment brands
Upon completion, ViewLift will operate as a unit within DAZN, retaining its platform and portfolio. The company’s leadership and team will remain in place.
Shay Segev, DAZN Group CEO, said, “This announcement is an exciting step forward in DAZN’s US expansion plans. ViewLift is a superb company—it’s a profitable sports technology business led by an experienced management team with deep relationships across the US sports ecosystem.
“We look forward to completing the acquisition and bringing the entire team and their clients into the DAZN family. Together, we can play a pivotal role in the US sports market, supporting a growing roster of teams, leagues, and competitions with world-class technologies and experiences for their fans.”
Rick Allen, ViewLift CEO, added: “We are delighted to have reached this agreement with DAZN. Sports fans around the world recognise DAZN as the global home of sport. Upon joining DAZN, we’ll bring our current clients in sports, entertainment, and news even deeper solutions to meet their evolving needs. For major US pro sports teams, the combination will offer uniquely powerful future-proofing in a disrupted market. And for up-and-coming leagues and teams, we’ll provide a full suite of digital solutions with high-quality, cost-effective technology.”
