Suddenly, $500 for a ticket to the Olympics doesn’t sound so bad.
Organizers for LA28 just rolled out a new batch of high-end, all-inclusive hospitality packages with eye-popping price tags. The official hospitality program launched Wednesday, offering premium, ticket-inclusive packages for the 2028 Olympic and Paralympic Games that bundle guaranteed event access with upscale perks.
Known as LA28 Official Hospitality, the program is being delivered by On Location — a one stop shop for all things experiential — and includes curated experiences such as private lounges, gourmet dining, concierge service, as well as optional accommodations and transportation.
For example, a family of four hoping to watch a track and field final at the Los Angeles Memorial Coliseum could pay about $33,000 for a premium “Category A” package.
Packages include tickets to marquee events — such as the men’s 10,000-meter final — along with in-venue lounges near seating areas, VIP or club access, and priority entry to avoid long lines as millions are expected to attend the Games.
The Platinum package includes:
- Chef-curated regional cuisine, craft cocktails, premium wine, beer, and soft drinks
- In-seat service before and throughout the session
- Dedicated on-site support
- Olympic-themed décor with live broadcast coverage
- A commemorative gift
Fans can customize hospitality packages across a wide price range — from roughly $1,000 to more than $100,000 — with higher-tier options aimed at corporate and executive groups.
Top-tier packages offer expanded access, including private suites, premium lounges, high-end dining, and expedited entry. Organizers say the experiences are also designed to facilitate networking, bringing together business leaders and executives in curated hospitality settings.
Group options range from single-event packages to multi-day, fully customizable programs, with on-site staff support throughout. Attendees can also add hotel accommodations through a curated selection offered by organizers.
The hospitality bundles come after some Los Angeles residents expressed frustration over what they described as steep presale ticket prices during the initial release.
“I was looking to get badminton, cricket and gymnastics tickets. I knew gymnastics was a long shot, but badminton and cricket aren’t even that popular as Olympic sports,” one fan said. “I didn’t end up buying tickets at all because the cheapest ones — even for preliminary rounds — were around $200 per seat, which made no sense.”
One fan spent $6,285.20 on 12 tickets, including four to the tennis mixed semifinals ($2,604.64), four to the men’s soccer final ($1,894.52) and four to the men’s baseball final ($1,786.04).
“It feels like the Olympics themselves are also playing the same game resellers do, manipulating prices based on demand while claiming to offer first pick at fair, ‘unaltered’ prices to Angelenos,” they said.
Others said ticket prices should be lower given what one described as the “severe intrusion” the Games will bring to local residents.
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