This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features the 15 most important sports business topics and three sports tech issues shaping the global industry in 2026, including the deal structures, economic drivers, and strategic implications of events like the 2026 FIFA World Cup and the Milan–Cortina Winter Olympics.
Mr. Horrow also discusses the $2.35 billion in global revenue of women’s sports and its global sponsorship, media rights fragmentation, streaming and equity partnerships, surging team valuations, and the NIL restructuring in college sports, among other topics. Watch here:
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Sports Business Minute – Athlete Led Media, Predictive Analytics Becoming Core Tech
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