With 26 medals at the World Athletics Championships, Team USATF left an unforgettable mark on Tokyo, securing 16 golds, 5 silvers, and 5 bronzes in one of the team’s most successful showings in decades. From Noah Lyles blazing through the sprints to Melissa Jefferson-Wooden’s explosive performances, America’s stars shone brightly on the world stage. Yet, despite their brilliance, their contributions risk being overlooked.
It seems the nation has quietly diminished the spotlight on track and field athletes compared to other sports stars. And this isn’t just an opinion, Coach Rob’s reaction after witnessing the state of the sport spoke volumes about the challenges facing America’s track heroes.
During a conversation on his YouTube channel, Coach Rob Track and Field, he revealed that Team USA is the most successful team in track and field history. Yet, despite this dominance, track and field athletes rarely receive the recognition they deserve compared to other sports. “Most track and field athletes in America who win medals on the world stage, they are so far away from celebrities, you would almost never know that they compete because we don’t get to see them,” said Coach Rob.
He pointed out, beyond lower pay, track and field athletes in the U.S. face a bigger challenge: recognition. Yes, Team USA boasts numerous Olympic gold medalists, but are they truly celebrated and rewarded fairly? Let’s look at an example. Remember Lestile Tebogo? The 22-year-old thundered across the finish line to claim the 200m gold at the Paris Olympics. Back home in Botswana, he was hailed as a national hero.
Tebogo didn’t just earn fame – he earned tangible rewards. He received 250,000 pula (around $20,000) for the gold, plus an extra 50,000 pula for setting a new African record. On top of that, local retail giant Choppies Botswana pledged 1,000,000 pula (roughly $75,000) in recognition. In total, Tebogo may have walked away with approximately $300,000 just from his wins. That’s the kind of celebration and compensation many U.S. athletes rarely see.
Coach Rob pointed out that while some U.S. track and field athletes earn well, “Yes, you have athletes at the top who make enough money from sponsorships and endorsements, but if you don’t compete in a premier event, and you don’t break a world record, good luck out there trying to pay your bills with track and field.”

